Teens consume more media than ever, watching an average of almost 11 hours of media in any given day. The media youth consume is often completely unregulated, giving the tobacco industry direct access to teens’ daily lives.
The tobacco industry uses the media to target youth by having their favorite actors and actresses light up on both television and movie screens. Research shows that the more smoking youth see on screen, the more likely they are to start smoking.
Reality Check the youth action brand of the ATFC is working to address this growing problem. RC youth are mobilizing community members, parents and other influential adults to help approach decision makers in the movie and Internet businesses to advocate for policy changes that protect our children.
To learn more about Reality Check’s work with smoke-free media, check out our Smoke Free Media Guide and visit Reality Check website
To involve your youth, contact your local RC Coordinator