Reducing Store Marketing
Tobacco Marketing Works Campaign > Click to View
You may not have seen all the tobacco marketing in the stores, but your kids have. It's right there by the register, where they check out. Studies show that kids are twice as likely as adults to notice and remember retail tobacco advertising. The more tobacco marketing they see, the more likely kids are to smoke.
What's In Store For Our Kids Campaign > Click to View
Studies show that youth are three times more sensitive to tobacco advertising than adults and are more influenced to smoke by tobacco advertising than by peer pressure. Knowing this, the tobacco industry spends over $13 billion annually marketing our youth.
To fight back against Big Tobacco, the Community Partnerships has launched a campaign asking local tobacco retailers to reduce, remove and rearrange tobacco advertising in and around their stores. Over 1,700 tobacco retailers have made a commitment to do so. In addition, 160 municipalities and 24 NYC neighborhoods signed resolutions to support our efforts.
Promising Practices Guide
The Promising Practices Guide was created by the Community Partnerships in order to share key learnings from our statewide initiative to reduce the amount of tobacco advertising in the retail environment. Reality Check, the state youth action program, worked collaboratively with the Community Partnerships to accomplish some aspects of this initiative.
Promising Practices Guide | (76 Mb, Please be patient while downloading.)
Literature Review
Guide Updates
FDA Tobacco Regulations
NYC Tobacco Retailers Signage
Learn More
www.NoThanksBigTobacco.org/pop.html
www.tobaccofreekids.org/Script/DisplayPressRelease.php3?Display=387
www.tobaccofreekids.org/research/factsheets/pdf/0075.pdf
www.protectourchildren.org.nz/index.php?id=439
Contact your local Community Partnership for more information on reducing tobacco advertising in stores within your area.